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Purple Reign

Introducing Pantone 18-3838 Ultra Violet, Pantone® Color of the Year 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.

Nuanced and full of emotion, Metro has found some stylish products that symbolize experimentation and non-conformity, spurring individuals to imagine their unique mark on the world.





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