Cedrick McDonald’s Sole Passion
By Ronda M. Parag
Cedrick McDonald is a self described serial entrepreneur, who owns several businesses, but has found his passion designing and creating high heels. McDonald, born in Tampa and raised in New York, returned to the Tampa area about 10 years ago. Beginning his career as a hairstylist, McDonald believes beauty is the identifying factor, whether it is hair or shoes. In 2015, he applied for a U.S. patent on his innovative shoe design, that includes a snakeskin outsole encrusted with Swarovski crystals, on the bottom of every shoe. After nearly a two year process, McDonald was granted a patent based on the unique style. While he has endured life’s challenges, he believes investing in himself and creating his own American dream.
“I invest into me,” says McDonald. “I draw deep inspirations from fashion, life experiences and music.”
The company motto is “Live Life Through Your Soles” and with a limited production, each of McDonald’s 13 designs are unique and desirable, and certainly make a statement to the women wearing them. The shoes are made to strict standards in Italy, and are available via his website, www.exoticsbycedrick.com.
While he travels extensively, McDonald says that a few of his favorite places in Tampa include Maggiano’s Little Italy, Bern’s Steakhouse and Armature Works. He also loves to work out at LA Fitness and perhaps his greatest love is his daughter, Sarae, 7, who McDonald jokes is going on 27. He also likes shopping at Tampa Premium Outlet Stores and The Shops at Wiregrass in New Tampa.
McDonald’s shoes are certainly red carpet worthy and celebrities are seeking out Exotics by Cedrick at the gifting suites everywhere, from the Golden Globes to the MTV Movie and TV Awards. A new release, the Swan Sandal, available in the SS 2019, is already being requested by stylists for Cardi B and Beyonce. “Whether you follow the trends or help set them, we all love to see what’s going on with them,” added McDonald.
“We can all agree that we love fine shoes and the way they make us feel. I bring my artistic ability to every pair of shoes I create, helping to set the trends.”
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